- customer acquisition UK US noun [U]► MARKETING the process of getting new customers, for example, by advertising: »
The firm has invested heavily in its customer acquisition strategy.
Financial and business terms. 2012.
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Customer acquisition management — is a term used to describe the methodologies and systems to manage customer prospects and inquiries, generally generated by a variety of marketing techniques. It can be considered the connectivity between advertising and customer relationship… … Wikipedia
customer acquisition cost — UK US noun [C] ► MARKETING the average amount a company spends to get each new customer, for example, by advertising: »Strategic partnerships can bring new customers, reducing customer acquisition costs … Financial and business terms
customer acquisition costs — See acquisition cost … Big dictionary of business and management
Customer lifecycle management — Customer Lifecycle Management, or CLM is the measurement of multiple customer related metrics, which, when analyzed for a period of time, indicate performance of a business. The overall scope of the CLM implementation process encompasses all… … Wikipedia
Customer engagement — (CE) refers to the engagement of customers with one another, with a company or a brand. The initiative for engagement can be either consumer or company led and the medium of engagement can be on or offline. Unlike marketing terms such as… … Wikipedia
Customer lifetime value — Contents 1 Definition of Customer Lifetime Value 2 Calculation in customer retention cases 3 Uses and Advantages of CLV 4 References … Wikipedia
Acquisition Cost — 1. The cost that a company recognizes on its books for property or equipment after adjusting for discounts, incentives, closing costs and other necessary expenditures, but before sales taxes. 2. The cost of a business to acquire a new customer.… … Investment dictionary
acquisition — When a firm buys another firm. Bloomberg Financial Dictionary Receipt, by a person registered or liable to be registered for VAT, of goods that have been supplied by a registered person in another European Union ( EU) Member State and removed… … Financial and business terms
acquisition cost — Refers to the price (including the closing costs) to purchase another company or property. Bloomberg Financial Dictionary In the context of investments, refers to price plus brokerage commissions, of a security, or the sales charge applied to… … Financial and business terms
Acquisition Initiation (ISPL) — Acquisition initiation is the first process within the Information Services Procurement Library and is executed by the customer organization, intending to procure Information Services.Two main activities lie within this process: the making of the … Wikipedia